| |
| Home > Client Service > Case Studies |
 |
|
--An American-based company was considering a healthcare investment in China and had identified a specific market niche in which it wanted to base its concept. Was this a financially feasible project? Was there a need for this type of healthcare facility? Was it culturally and economically appropriate in China?--
The ChinaCare Group developed a complete feasibility study to review the concept, produced projections of activity that were realistic, identified market barriers and opportunities, reviewed legal and licensure issues associated with the project, surveyed the market and identified consumer beliefs and opinions about the concept and formed a general recommendation that encouraged the project to go forward. The ChinaCare Group then developed an intensive, detailed business plan implementing the business model tested in the feasibility study. |
|
--A new Chinese hospital under construction needed a complete administrative structure with accompanying policies, procedures and processes that would implement international standards in management in this new facility.--
The ChinaCare Group completely created the full medical, administrative and financial structure for this facility. This included all personnel related processes: administrative rules and procedures, medical staff rules and by-laws, bi-lingual job descriptions for every position in the facility and a full training program for new staff. Clinically, CCG developed a drug formulary, supervised the design of all work flows and coordinated them with physical elements of the final fit-out of the hospital and identified and sourced all major medical equipment and medical supplies. Operationally, CCG identified all vendors and suppliers for hospital consumables, developed bidding and sourcing rules and procedures for acquisition, hired and trained trainers for patient service program, conducted market surveys and identified the elements of a market campaign. Financially, the cost center structure, five-year budget plan for all departments and full operational budget was developed.
|
|
--A well-known and respected Chinese hospital, a world-leader in its specialty, recognized that its middle-managers needed additional management training in order for them to be more effective leaders.--
The ChinaCare Group developed an intensive 14-hour seminar series that it presented to the hospital’s middle management group. The topics covered included financial management, budgeting, governance, information systems, marketing, medical records management, administration, motivation and leadership training, accreditation standards and capital budgeting. Presented in a bilingual format and accompanied by training materials, the seminar series provided a much-needed educational supplement and enhanced the skills and capabilities of the management group. |
|
--A German firm was considering importing Chinese disposable medical supplies but was uncertain about pricing, sourcing, reliability and financial strength of a potential partner in the venture.--
The ChinaCare Group conducted a thorough review of disposable medical supply manufacturers in China eventually producing a 575-page research report which identified virtually all such suppliers in China, provided detailed information regarding contacts, major executives, finances, products, prices and financing arrangements. Based on this information, the project moved forward in its review and analysis of the opportunity.
|
|
--A major west coast United States hospital was interested in expanding its market territory to include China. They wanted their brand to become better known in China and for physicians in China to know about their capabilities.--
In order to build greater awareness of the hospital among Chinese physicians, the ChinaCare Group developed a series of medical symposia for joint presentations of medical topics by Chinese physicians and physicians from the hospital. In these symposia, professional relationships were developed and exchanges of medical information occurred. For this activity, CCG provided total event planning, coordination, media contacts and all travel and logistical arrangements. To expand the hospital’s brand awareness, CCG developed a marketing plan which identified the target market and developed approaches for reaching that market. This activity included developing all marketing materials, identifying sponsorship opportunities, coordinating advertising campaigns and promoting the brand through internet advertising.
|
|
--A highly respected Chinese hospital was interested in expanding its patient base to include more expatriates. In order to do so they wished to provide direct billing arrangements with international insurance carriers but unsure of how to accomplish this.--
The ChinaCare Group used its extensive knowledge of international insurance companies to contract with over 15 insurance companies on behalf of the hospital. CCG identified the insurance companies, negotiated the contracts, coordinated the collection of the key information required by the companies, trained the hospital’s staff and implemented the direct billing arrangements.
|
|
|
